The BYZ Bloggle
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BYZ Software Subscriptions
Sat, Aug 2009 03:15
| addons, shopping cart, vpasp, subscriptions, software
I was asked a few days ago why we decided to introduce a subscription service for our vpasp add ons. The person thought we’d gone a bit mad and commented that we were almost giving our software away for what we were charging.
Our aim with BYZ is to keep developing new addon software for the vpasp shopping cart and to keep that software up to date. One major problem for a software developer is that you need to have the finance available to allow you to work on new titles as well as finance your legacy applications. The membership plan is a way to do that. Because customers pay us a one off joining fee we can use this to finance our development work. It just means that we can concentrate on releasing new addons and implementing emergency fixes without our cashflow completely drying up as we wait for our investment to pay back.
The big bonus for customers is that they enjoy massive discounts by joining the membership program. We worked out that buying the addons individually would cost over £1500 + upgrades and membership only costs £150 (one off joining fee) and £7 per month. There is a risk for us in doing this because customers can cancel their subscriptions at any time, but because they enjoy regular upgrades and new releases we are confident they will stay (and the vast majority are).
This all means that we have access to funds sooner for our development work and customers enjoy the benefits from our software at a fraction of the real price. We think this is a good way to do business.
Our aim with BYZ is to keep developing new addon software for the vpasp shopping cart and to keep that software up to date. One major problem for a software developer is that you need to have the finance available to allow you to work on new titles as well as finance your legacy applications. The membership plan is a way to do that. Because customers pay us a one off joining fee we can use this to finance our development work. It just means that we can concentrate on releasing new addons and implementing emergency fixes without our cashflow completely drying up as we wait for our investment to pay back.
The big bonus for customers is that they enjoy massive discounts by joining the membership program. We worked out that buying the addons individually would cost over £1500 + upgrades and membership only costs £150 (one off joining fee) and £7 per month. There is a risk for us in doing this because customers can cancel their subscriptions at any time, but because they enjoy regular upgrades and new releases we are confident they will stay (and the vast majority are).
This all means that we have access to funds sooner for our development work and customers enjoy the benefits from our software at a fraction of the real price. We think this is a good way to do business.
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