Yandex is an over zealous Russian search engine that will scrupulously index as many pages as your site can offer up and it’s spider enjoys it’s work. Yandex may be industrious but unless you have pages of interest to Russian speakers you may want to restrict it’s spidering of your site because it can use a lot of your valuable bandwidth allowance.
To prevent Yandex from crawling simply add the following to your robots.txt file:

User-agent: yandex bot
Disallow: /

I received an email from a client today, and after I finished the reply I realised I’ve been asked the same questions many times before.

Having looked at your site, I think that it would benefit you to use some of our add ons from this page: http://www.bigyellowzone.com/byz_vpasp_seo_bundle.html

As you will be well aware to get the best positions you really need inbound links from quality sites / pages to make a real difference. For most ecommerce site that’s a very tall order as it isn’t feasible to do that for thousands of products in inventory. The good news is that its the same for your competitors. I am aware of some sites who get inbound links to some of their products which are high margin or high profile for them. But that’s an expensive game and costs (especially in time soon outweigh benefits) However, there are things you can still do with the on page content that can help (see below).

As far as the bundle goes. I’d recommend implementing all the products on the page I’ve linked to above with the exception of the friendly pages. As you have a mature site with established pages it would be a step back (ed. less mature sites may benefit).

Something which can make a difference is by in site cross linking. I don’t know what your level of technical expertise is, but the content enhancements enable you to do things like cross link categories and cross link products. For example you could add a section on your category page that links to top sellers within that category. Or cross link products to the most popular products within category, or brands etc. Telling visitors a product is most popular is also a good psychological trick as where they are presented with 5 very similar alternatives they feel more confident buying something other people have bought are more likely to convert. There are many permutations, but what it does is to create in site links of relevance. If done well those links can help with navigation too.
You might also want to consider internal link building by using ( BYZ116 Enhanced Paging/Searching) to link brand names or other cross category relationships. BYZ116 builds search page results that can be indexed by search engine.

I’d also strongly recommend that you consider using the product feeds. Specifically, the Google feed (the others may / may not work out for you as they are paid for inclusion). The feed loads product data direct in to Google’s shopping engine so Google can make sense of searches where people put in things like product ids or UPC (unique product code).

Just an observation on your product pages (this may be applicable to other pages too). You may want to consider using standard heading tags <h1>Heading 1</h1> etc. for items of key data like product name and model. There are a few tips on stuff like that here: http://www.bigyellowzone.com/vpasp_seo_guide.html

As for improving conversions we’ve found that the best way to find out why people aren’t buying (or are buying) is to get as much feedback as you can about the site. Try running a contest or sending out a follow-up email a couple of weeks after a customer orders (offer them a coupon - it can lead to further sales conversions on its own). For example, when I used a Mac running Safari (it may look different on Windows) to look at your homepage and I can see that your links are blue on a black background which makes them hard to read. An important part of getting good conversions is getting all those small things right because they can add up.

The most cost effective way to buy the software is to join our membership subscription program. You get all the add ons we have produced at a heavily discounted price: http://www.bigyellowzone.com/vpasp_add_on_hosting_plans.html

We’ve released our new predictive search add on for VPASP today. It’s one of those amazingly simple, but powerful, things that can make searching a site so much easier. Try the demo: http://www.bigyellowkey.com/mysoftware_product_details.asp?prdid=362&opu=n

We’ve added some real time demos so you can tryout our software before you buy.

If you receive an official sounding email from someone from a domain registry saying that they are contacting you because a customer of theirs wants to register your domain using several Asian extensions this is a scam.
You can either ignore the email, or if it genuinely worries you (or you actually plan to launch a Taiwanese website) then use a reputable registration company to register the domains. Under no circumstances use the company that emailed you to register the domains.
Unfortunately, the internet registration bodies have opened a Pandora’s box through their greed by forcing owners pay a fee to make their records private where once this was free. Domain owners will see much more of this kind of criminal activity and they need to be on their guard.

We’ve started a featured products section on BigYellowZone.com. The idea is to provide more in-depth information, product images and movies. The first featured product is the new release of the invoice and packing slip. http://www.bigyellowzone.com/byz_packing_slip_invoice.html

Some things just keep getting better and better. Over the years people make suggestions. We listen and then eventually we get them done. Version 22 is one of those things - bulk printing. No longer do people have to print individual invoices and slips. It can be done in one go.

http://www.bigyellowkey.com/mysoftware_product_details.asp?prdid=199&opu=n&remtop=Y&remleft=Y&remright=Y&rembottom=Y&remmerchantid=0

We’ll be releasing our new super duper drop-down menu tomorrow. We’re just finishing off the documentation and packaging it up ready for download.
If you decide to buy the menu please do let us know how you get on and send us a link. We think it makes VPASP site sooo easy to navigate and that can only be a good thing.

We’re just finalizing a new super cool VPASP menu system.

You can see a sneaky peak here: http://screencast.com/t/1CpA8q9iQ4l0

The menu can be fully customized to match your site’s design and it is ‘dynamic’ so it will automatically pick up categories and sub categories.

An additional feature is that it will also create a ‘dynamic’ site map page.

More soon.

If there is something you would like to see developed then please let us know. We keep a log of all requests and suggestions and prioritize these based on the amount of times something comes up.

For example, several people asked if we could do something to improve the way VPASP checks for submission errors in the check-out process. To resolve this we wrote a Java Script validation utility which gives and immediate alert so the customer can correct their error on the fly instead of having to submit the whole page to find out what’s up. It’s a simple idea, but the feedback we’re getting is that it’s helped improve check-out friendliness and has avoided dropped carts for a number of sites who have installed it.